An email message landing directly in your client’s inbox can be a powerful tool in your communications plan. It can bring your audience closer to your brand, services and products; producing measurable results for your marketing efforts. However, a targeted email takes time to develop and involves more than just typing a message and clicking ‘Send’.
Email marketing is designed to support and integrate into your larger communications initiatives. Your brand must be consistently pulled throughout the template or campaign design and visually represented in every detail. The email layout needs to accommodate multiple platforms, so the viewer can read it on their mobile, tablet and desktop technologies. The email service you use to deliver your message needs to support your goals; whether it’s collecting donations, securing online registration or presenting a video about your latest product or service. Lastly, email marketing requires audience and list analysis to ensure you get the right message to the right people.
Email marketing may sound challenging, but it doesn’t have to be. We can come alongside and help you develop emails for general messages, targeted events, new products and more; driving real results for your business or nonprofit.