Motion Design is an everyday part of our media experience. On TV, the web, and even some billboards now, you see movement. Movement is intrisically more interesting than a still ad. But there are more details to be concerned with for motion design than most other forms of advertising. There can be restrictions on encoding, dimensions, frame rate, file format, file size, and more.
In addition to stand-alone animations, additive "eye candy" is included - smoke, sparkles, particle engine, motion blur, fireworks, and more. Good supportive animation can bring your message to life.