Decent cameras are cheap, but good photographers are harder to come by. Amateur photography is fine for Facebook or a blog, but for advertisements, you need real quality. Illustrative photography to sell your products or services is different from just good-looking pictures.
Putting a camera in the hands of a good photographer is kind of like handing an artist a paint brush. Not just anyone with a camera can turn a commercial interior or exterior shot into a work of art. It takes an eye for choosing the most flattering lighting and composition for any photography subject. Story telling is important when it comes to editorial photography. A mastery of depth of field concentrates the viewer’s attention on the intended point of interest and everything in the frame adds to the story.
Custom photography can give your website or marketing material an edge, because it's unique and custom-made. It's an excellent way to make your company stand apart from those using stock images.