Video production holds a high value in the marketing efforts of any company. A 30-second video showing what you do is better than 20-page article. If people can see it, they have an easier time understanding.
Producing a video encompasses many aspects - crew, lighting, equipment, storyboarding, directing, photography, presentation, etc. It's like making a mini-movie. Some areas require good attention to detail. Videos are good material for social media - using YouTube, Vimeo, or Dailymotion. It's free advertising to a large audience.
Video production is broken down into three steps. Pre-production occurs before breaking out the cameras. The storyboard, scripting, planning, and budget are included. Production is shooting the video - cinematography and lighting are among the aspects. Post-production is editing, adding music, adjusting color, etc.