Get More Out of Your Small Business Branding with Custom Stickers
Matcha Design - Friday, May 28, 2021
For decades loyal customers and fans have loved to share and present the stickers of their favorite brands. From computer companies, niche manufacturers, including free stickers in the box with every product has people... well, sticking them, anywhere they can.
Early domination of this marketing style would have to be in niched manufacturing or for brands that exist in small progressive markets. Think revolutionary computer companies, alternative music brands, or extreme sports. The consumers of these brands aren't afraid to be edgy and enjoy representing their favorite companies, which somehow reflects on the type of person they are themselves.
Small businesses can take advantage of the logo stickers habit.
For small brands (and even the super small startups), doing your business stickers and labels is now more attainable than ever. There are more ways to use them too. Rather than simply including your logo on a sticker with your product or service, you can actively participate in your customer's journey.
Redesign your logo or embellishing your slogans and taglines to fit on a die-cut sticker can upgrade your packaging. You can also add in some messaging to brighten your customer's day and extend that personal connection past the single transaction.
For over a year, the COVID19 pandemic has interrupted how we shop, who we do business with, and has redefined what customer experience can be. Particularly for restaurants (many of which had to scramble to shift to take-out for the first time), adding an extra layer of safety could help win over a highly competitive audience.
Taco Bell was one of the first major fast-food brands to roll up, fold over, and seal their drive-through take-out bags with stickers. Taco Bell went the extra mile with customer stickers announcing "sealed for your safety."
Depending on where you're placing your stickers, how you're using them, or how you'd like your customers to use them, you'll have limitless options for creativity.
Like with many modern marketing strategies, injecting a bit of creativity and personalization will help develop an emotional connection with your customers.
Think of your brand as art and design with that intention.
You'll often see companies have logos or alternate logos formatted in a circular stamp or emblem. Before this was a must-have for your social media avatars, circular designs made fantastic stickers and buttons. Coming up with a new refresh for your marketing collateral can help expedite the use of your new stickers. Remember to think out of the box. Start with the idea that's grown from what your best customers are already doing.
Semi-permanent types of adhesives are terrific for high-traffic areas (like tables that are frequently cleaned or sanitized) or for time-sensitive promotions. If you know where your stickers will be or what your customers will be doing around them, you can include a QR code for a landing page that's geo-specific or activity-specific. Good examples of this would be a weekly specials menu on a restaurant table for contactless viewing or a link to a location-specific form-fill when you have multiple stores.
Where to order custom stickers?
Most modern print shops should be able to produce basic stickers or outsource anything that's needed. If you have an existing arrangement with a local printer, start there.
Suppose you're looking for inspiration or don't even know how much different cutting, shaping, finishing, and adhesive options exist. In that case, a few online-only shops are paying extra attention to stickers right now, especially for small brands.
MOO has defined itself on premium stock, minimalistic design, and the versatility that lightweight professional startups require. They've recently expanded their stickers catalog. You might not be surprised at any of their suggested use-cases, as their stickers landing page focuses on more traditional applications. Still, their small-batch pricing and the ability to vary designs are valuable.
Sticker App has jumped full force into stickers as personalization. Aside from excellent products, you can host your designs on the website for small-batch purchases directly from users. It's a perfect place to jump into ideas and the potential of what your branded stickers can be!
Sticker You has a good balance of design inspiration and a wide range of format, finish, and adhesive types. Primed for small businesses, you'll likely find their offering within your budget. They can take your finished design uploads in PDF and Adobe formats like with most online print shops.
About Matcha Design
Matcha Design is a full-service creative agency specializing in web design, print, identity, branding, interface design, video production, still photography and motion design. Using our passion for excellence, multi-cultural background, and award winning practices, we consistently provide high-quality, custom, innovative solutions to meet the diverse marketing needs of our clients. For more information, visit www.MatchaDesign.com.