Inside the Mind of a Web Designer
Matcha Design - Wednesday, July 22, 2015
To design a website at first sounds like a simple proposition. A few clicks, a few decisions about placement, font, color and functionality, and boom—job finished.
If the task is so simple, how can one website differ so sharply from the next? How can one site instantly suggest industrial chic, cutting-edge technology, and a product or service intended for savvy career sharks while another website immediately conjures up cozy, safe, homespun associations?
Motivating Site Visitors
It’s no accident, and it’s not such a simple task that anyone could accomplish it with a few points and clicks. A seasoned professional web designer understands the psychology behind the designs, and how to motivate site visitors to do what site owners want them to do. Even an uncluttered minimalist site has been planned by the web designer to ensure that its visitors are comfortable, engaged and inspired to act upon what they read.
A Trustworthy Site
Above all else—before beauty or sophistication even enter the picture—the site must be clearly trustworthy. Many consumers have an inherent distrust of the internet, and most responsible people are conscientious about protecting their identities and guarding themselves against the annoyances of unwanted spam. Therefore, the very top priority of any business website must be to gain the visitor’s trust. Otherwise, the visitor will not linger, will not be willing to provide contact information that would allow the site owner to follow up on the visitor’s show of interest, and will certainly not be willing to provide credit card information.
When you click a link to a website where security is important (your bank, for instance) how do you reassure yourself that you are indeed on the proper website? Of course, you look for the familiar logo of that business. If you associate a particular color or font with that business, you will—perhaps even unconsciously—look for them as well. If something doesn’t match up to your expectations, you will feel confused. A good website designer will make sure to provide you with a consistent image, along with logical graphic elements to reinforce the message you desire your site to send.
Expert Selection of Color and Pattern
A professional designer is familiar with the psychological associations that various colors tend to produce. To give a few obvious examples—sunshine yellow would be a poor choice for a funeral home’s website, while bright red would be inappropriate for a surgical practice. The site visitors’ initial reactions to the site must be considered more important that the personal taste of the site owner. A web designer is also aware of the typical reading pattern of a site visitor. Vital content is placed where it will receive maximum attention.
A Brilliant Design
As a client, your input is invaluable. But it’s recommended that you give the web designer an opportunity to do what he or she does best. The designer will consider who your visitors are, what their needs are, how to target them, and how to make them do what you brought them to your site to do. However simple and clean a site may appear, rest assured that years of design expertise have gone into creating it.
Now let it go to work for you.
About Matcha Design
Matcha Design is a full-service creative agency specializing in web design, print, identity, branding, interface design, video production, still photography and motion design. Using our passion for excellence, multi-cultural background, and award winning practices, we consistently provide high-quality, custom, innovative solutions to meet the diverse marketing needs of our clients. For more information, visit www.MatchaDesign.com.