Is It Time to Advertise on Instagram Over Twitter?

Matcha Design - Wednesday, March 2, 2016

When social media started taking over, it took a while for companies and businesses to jump on the bandwagon of using it to promote their brand. Nowadays, there are so many different companies that are on all of the different platforms that it is more common than not to find your favorite place online. When Twitter came on the scene, many people joined and used them to advertise themselves, and in turn, Twitter collected many advertisers. When Instagram, the photography social media platform started, it was much slower. But this year, they surpassed Twitter in the amount of advertisers that they have.

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Many people ask just how this could have happened as Twitter was so popular for so long. Partially it is because Instagram can feed off of Facebook and how they gain advertisers. Most of the collection that Twitter had, they gained on their own. But with Instagram, they have piggybacked off of the success that Facebook had, and have used their same ad buying tools to buy their own advertisements.

Also, Instagram has a very large global presence. Many of these new advertisers are outside of the United States, which brings more of a global awareness to the social media platform. It is also a very popular network for many celebrities to showcase their new fads and trends, and more and more people start following them.

If you are a business, and you are looking to advertise more, buying your advertising space from Instagram will bring you more of a visual than Twitter nowadays. Not only did they gain advertisers, but they continuously gain new users daily, and you will be putting your company on a site that is constantly being seen and followed up on. It would be a better business choice for you to advertise yourself on Instagram now than Twitter. Instagram is the latest and most popular social media platform, and it will not be slowing down anytime soon.

Whether you use social media or not, you can agree that it has done wonders for making people more well known, introducing you to great new products and companies. It is well worth finding the time to buy your advertising space from Instagram. The surprising thing is just how quickly it took over Twitter in the amount of advertisers it has. In just a year, they have jumped to be one of the top ways to market your brand to the world, and it is certainly working for everyone involved.

About Matcha Design
Matcha Design is a full-service creative agency specializing in web designprintidentitybrandinginterface designvideo productionstill photography and motion design. Using our passion for excellence, multi-cultural background, and award winning practices, we consistently provide high-quality, custom, innovative solutions to meet the diverse marketing needs of our clients. For more information, visit www.MatchaDesign.com.