Video Marketing is the future of Digital Marketing
Matcha Design - Wednesday, April 20, 2016
Think about after five years, people will be interested in reading this article or watching it in video form? Because as online video remains its matchless escalation, it's a stimulating question to consider.
By 2017, video will account for 69% of all consumer digital traffic, with reference to Cisco research. Video-on-demand traffic itself will have almost tripled. Leafing through a path of figures on the topic, I'm firm compelled to find any pointer that doesn't recommend speedy growth.
With online video rapidly becoming a main means for people to content their information and entertainment requirements, small businesses that fail to contain it in their Internet marketing approaches will do so at their liability.
Video is the future of digital marketing. That is, if it's not the here and now. Many studies have proven that more than half of companies are building use of the medium by now – a number that's forecast to increase as more and more realize the potential. Nielsen has claimed that 64% of businesses expect video to rule their digital strategies in the near future. It's not tough to see why.
When it comes to probable extent, video is matchless. YouTube receives more than one billion unique visitors every month – which is higher than any other channel except Facebook. Video can stretch your access to all this. Video done well can provide you a portion of it. What other form of content can do the same?
The success stories of videos that have gone viral are legend. A fresh campaign done by Volkswagen, for example, saw a trio of its videos was viewed a combined 155 million times. If such figures seem out of reach for businesses without 12-figure revenue streams, they at least validate video's integral shareability. Involve viewers and they will share the video with others. They will occupy your website for more time and interact with your brand strongly. For any digital marketing campaign, video is indeed one of the best communication tools.
It is obviously engaging, and in an age of data overload, it's very important for small businesses to deal with content that is easy to understand, and if it isn't, consumers will merely move on. Video does this very well. But is video surely conceivable for small businesses? Undeniably. Production costs have tumbled meaningfully in recent years, and you no longer are required to be technically sound to work out how to customize it. Apps, for example Twitter's Vine with its six-second maximum clip duration, have affectedly amplified the chance for businesses on a restricted budget to join in. Yet, if you're to comprehend a decent return on your investment, you will need to bear the following in mind.
Consider the target audience which you are eying to reach and keep in mind that the video is applicable to them always. If it's not the best suitable means of getting your message transversely, you are perhaps wasting your time.
Do not disregard social media, and be sure to endorse across numerous channels. If you are willing to completely realize the power of video, you need create it simply for users to locate and share it. Most important, never neglect mobile audience either.
Lastly, take a creative approach, not only with the videos themselves but in the digital strategy you form around them. As some experts say, that creativity triumphs over the cost of invention every time. Get that bit right and video won't just be the future of digital marketing, it'll be the future of digital marketing for you.
About Matcha Design
Matcha Design is a full-service creative agency specializing in web design, print, identity, branding, interface design, video production, still photography and motion design. Using our passion for excellence, multi-cultural background, and award winning practices, we consistently provide high-quality, custom, innovative solutions to meet the diverse marketing needs of our clients. For more information, visit www.MatchaDesign.com.