Matcha Design Takes Top International Emerging Media Award for MidFirst Bank Online Course
Tulsa, OK - March 17, 2014 - Matcha Design was an Innovator Award winner in the 2013 Summit Emerging Media Award (Summit EMA) competition for their work with MidFirst Bank on MoneyMoments Online Course.
“We are really excited to receive the Innovator Award from this year’s Summit Emerging Media Award competition,” said Chris Lo, President of Matcha Design. “The Innovator Award recognizes those firms for introducing new methods. These winning entries are helping direct new methodologies and techniques to the industry. It’s been such a blessing working as a team, using creative problem-solving, just trying something we’ve never tried before--there were a lot of hurdles to jump over. Ultimately, it wasn’t just about winning an award, but delivering an end-result with excellence and ingenuity.”
MoneyMoments Online Course is an interactive module designed to educate and promote financial literacy to college students. Coupled with campus events and workshops, the course covers four main areas: banking basics, saving and spending, credit and borrowing, and identity theft. “This is unlike other online courses you might have seen in the past. It does not require flash so it works on all major browsers as well as mobile devices,” said Jason Brown, Lead Developer of Matcha Design. “Closed captioning is also conveniently built into its entire audio/video portion for the deaf and hard of hearing. The course is also loaded with continual feedback and interactivity to increase information retention.”
The Summit Emerging Media Award (Summit EMA) evolved through a need to recognize and celebrate creativity, innovation and those pushing the bounds of creative excellence in all forms of emerging media.
“Those involved in today’s emerging media technologies are the leaders who are establishing tomorrow’s avenues of advertising communications.” Said Jocelyn Luciano, Executive Director for the Summit International Awards (SIA). “Most communication professionals recognize that established avenues of communication can be reliable and safe however audiences are becoming increasingly fragmented and difficult to engage, inform and affect. Developing, applying and combining emerging media with creative messaging and market awareness is challenging. Achieving this synthesis is what makes earning a Summit EMA a significant achievement.”
About Summit International Awards
The Summit International Awards (SIA) organization is dedicated to furthering creative excellence in the communications industry. It administers three distinguished award competitions throughout the year with the goal of raising the awareness of companies and individuals who have the creative and marketing talent to go beyond the ordinary.
This SIA organization stands apart by offering a true competitive environment where entries are judged alongside those of their peers. Companies and individuals from more than 50 countries and across five continents participate in its award programs and choose to invest their promotional dollars for the opportunity and to be recognized as an SIA winner. The SIA organization conducts three awards each year: Summit Creative Award, Summit Emerging Media Award and Summit Marketing Effectiveness Award.
About MidFirst Bank
MidFirst Bank offers a full range of commercial, trust, private banking and mortgage banking products and services primarily in Oklahoma City, Phoenix, Tulsa, and Western Oklahoma as well as commercial real estate in Atlanta, Houston, New York and Southern California.
About Matcha Design
Matcha Design is a full-service creative agency specializing in web design, print, identity, branding, interface design, video production, still photography and motion design. Using our passion for excellence, multi-cultural background, and award winning practices, we consistently provide high-quality, custom, innovative solutions to meet the diverse marketing needs of our clients. For more information, visit www.MatchaDesign.com.