ECO Dentworks Brand Identity, Web Design & Development

Calgary Based ECO Dentworks Marketing Campaign by Matcha Design
A top-rated auto body repair shop in Calgary, Alberta needed a design as friendly and professional as they were. Matcha Design provided them with the marketing tools they needed to succeed.


Communicator Awards
Silver Award of Distinction
DesignFirms Awards
Communicator Awards
Silver Award of Distinction

Identity Design

ECO Dentworks, a paintless auto body dent repair shop, wanted their logo to show them as a generally "green" business. Matcha Design presented them with a logo which combines the themes of natural beauty and mechanical precision. The slightly quirky overlapping green letters and leaf motif help point out their "eco" friendliness, while the smooth rounded shapes give a sensation of flawlessness, just like an undented auto body. The solid, deep brown, sans-serif typeface for "Dentworks" underpins their dependability. The leaf in the logo fancifully seems to emerge from the "branch" of the company name.

The leaf shape makes a more subtle appearance in the ECO Dentworks business cards and signage as well, displayed as the suggestion of an outline encroaching upon the edges of the piece.


Our web design takes the themes of the logo and runs with them. The modern theme is bright and expansive, using the logo's primary shade of green as a major accent color. The leaf motif from the logo makes several appearances throughout the site as an attention-grabber. Large colorful images and a rounded, easy-to-read typeface make the site bright and friendly to visit. The site was carefully designed to be functional and attractive on any device, from cell phones to desktops.

The company is heavily invested in social media, and so is their site. The home page includes several unsolicited customer reviews which had been posted in Google+, plus links inviting customers to post their experiences to their various media presences. The site also includes extensive galleries of repaired vehicles and before-and-after pictures to show off their work.

For better and more accurate service, the site includes a custom-built Request a Quote form which allows customers to upload up to five photographs of auto damage with their inquiry, even from their phones. This allows ECO's technicians to provide quick turnaround for quotes.


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