The Pink Bible Project Identity Design



Merit Award

At The Pink Bible Project, labels do not matter. God truly has created all people equal, and the project helps people change the way they see themselves and others around them. The Pink Bible Project was founded on the principle that it's not the cover of the book that matters, but what it teaches.

Of course, the most immediately striking aspect of this logo is the bright pink color. The minimalist design of the book includes both a bookmark and a tab, telling the story of a well-used Bible and the living importance of the message within. The light grey accent color of the pages draws extra attention toward the white cross boldly embossed across the book's top. Looped cursive font was chosen to point up the idea that so-called "gender-specific" iconography doesn't matter.


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